Derwent

Derwent is a real estate investment trust that focuses mainly on commercial real estate across central London. With a score of 6.61, it comes in at number 42.

The brand scores highly for its consistent brand identity execution across various communications touchpoints, specifically its corporate website and Annual Report. Its clear and robust sustainability strategy is also impressive and noteworthy. Despite having such a strong sustainability strategy, part of Derwent’s purpose, ‘providing long-term returns to our shareholders’, falls flat for being overly functional. The business has a significant opportunity to elevate its purpose to be a far more ownable and aspirational statement. Another area of opportunity concerns Derwent’s values, as the current set lack consistency and coherence. While ‘Focus on creative design’ and ‘Embrace change’ are clear and actionable, ‘Sustainability’ and ‘Responsibility’ are vague and fail to guide day-to-day behaviour.