Intertek

Intertek Group plc is an assurance, inspection, product testing and certification company. Coming in at number 30, it receives a score of 7.09.

With tailored propositions for its customers, partners and employees, Intertek stands out for its thorough, benefit-driven messaging. The personality also acts as a key differentiator for the brand, which helps to drive a fairly ownable visual brand style. Across the criteria, the brand values receive the lowest scores. Some are ambiguous (e.g. ‘We always do the right thing’), while others talk to hygiene factors (e.g. ‘We are a global family that values diversity’) rather than actual values. The purpose ‘To bring quality, safety and sustainability to life, now and for future generations’ also feels generic, functional and uninspiring for employees.