Landsec

Land Securities (Landsec) is a commercial property development and investment company that buys, develops, manages and sells high-quality office, retail and leisure space. With a score of 8.84, it landed at number 4.

Landsec shines across several criteria including its overarching brand idea, narrative, personality, consistency and digital experience, making it the standout brand in the commercial real estate sector. The powerful brand experience is captured particularly well in its engaging and distinctive website. Its brand perception is strengthened by a clear ESG strategy. It is a leader in advocacy and transparency. It has achieved many ‘firsts’ in its industry, such as becoming the first property company in the world to have its carbon emission targets approved by the Science Based Targets initiative. Landsec’s brand experience is weakened by ambiguous and generic values. ‘Excellence’ and ‘Integrity’ do not reveal much about the company’s beliefs, culture or daily behaviours. We would call these hygiene factors rather than ownable values.