Mace

Mace is an international consultancy and construction business. With a score of 7.69, it comes in at number 18.

Mace lands the top spot in the construction & civil engineering sector. The brand idea, ‘A better perspective’, is an obvious red thread across the brand and influences other brand components such as its purpose, personality and standout visual style. The narrative captures the story of the company and comes through across key communications touchpoints. We see opportunities for Mace to develop its ESG strategy and values further. Although ‘Being a responsible business’ is a pillar of the group’s 2022 vision, the focus areas are limited to a narrow scope and seem not to be driven by an overarching sustainability strategy. There is also a lack of commitment to global indices that promote transparency and responsibility. The values are also generic and not ownable. We view ‘Integrity’ as a hygiene factor that one would expect from any B2B company.