Smith+Nephew

Smith+Nephew is a medical equipment manufacturing company specialising in Orthopaedics, Sports Management and Advanced Wound Management. With a score of 8.10, it comes in at number 14.

Smith+Nephew scores highest for its robust sustainability strategy. In terms of measurement and performance, it ticks all the boxes with a thorough materiality assessment, alignment to UN SDGs, SMART targets with reviews on performance and benchmarking to public indices. Similar to Hikma, the top brand in the healthcare & pharmaceutical sector, Smith+Nephew stands out for its emotive storytelling, which speaks to the end benefits its products have on patients. It also executes its visual and verbal identity fairly consistently, which helps to build brand awareness and recognition. While there are four areas of opportunity for Smith+Nephew, it scores lowest for its tailored propositions and messaging. The customer and employee propositions could be more closely aligned with the brand idea and purpose. The messaging could also have more impact by speaking more overtly to other important stakeholder groups of the business such as partners, regulators, communities and wider society.