Arup

Arup is a professional services company providing engineering, architecture, design, planning, project management and consulting services for all aspects of the built environment. It receives a score of 6.38, coming in at number 45.

The brand has a standout visual style which contributes to a great look and feel across its publications and corporate website. The style is executed consistently well across most communications touchpoints. The values are based on the founding principles of the privately owned company. ‘Humane organisation’, ‘Straight and honourable dealings’ and ‘Social usefulness’ are unique, ownable and memorable. Arup’s biggest opportunity lies in developing its ESG strategy. Although Arup presents several great case studies of its achievements in worldwide community engagement programmes, there is no unifying, overarching strategy or explanation of sustainability matters to Arup and its stakeholders.