How bright is your brand? Get in touch

For further insights and sector deep dives, please complete the form to download the full report

© 2021 Luminous. All rights reserved.

Arup

Arup

Arup is a professional services company providing engineering, architecture, design, planning, project management and consulting services for all aspects of the built environment. It receives a score of 6.38, coming in at number 45.

The brand has a standout visual style which contributes to a great look and feel across its publications and corporate website. The style is executed consistently well across most communications touchpoints. The values are based on the founding principles of the privately owned company. ‘Humane organisation’, ‘Straight and honourable dealings’ and ‘Social usefulness’ are unique, ownable and memorable. Arup’s biggest opportunity lies in developing its ESG strategy. Although Arup presents several great case studies of its achievements in worldwide community engagement programmes, there is no unifying, overarching strategy or explanation of sustainability matters to Arup and its stakeholders.

Strengths

  • Authentic and ownable values

  • Standout visual style

  • Consistent use of brand identity

  • Seamless digital brand experience

Opportunities

  • Clear ESG strategy driven by purpose

Arup vs sector average, across 10 criteria

  • Arup
  • Sector average
  • Single-minded, overarching brand idea

    6.0
    3.0
  • Coherent brand narrative across business units

    6.0
    3.2
  • Clear and compelling purpose

    6.0
    3.6
  • Clear ESG strategy driven by purpose

    4.5
    5.6
  • Authentic and ownable values

    7.0
    3.9
  • Distinct and engaging personality

    6.0
    4.2
  • Tailored proposition and messaging for each stakeholder group

    6.0
    5.3
  • Standout visual style

    7.0
    5.0
  • Consistent use of brand identity

    8.0
    5.4
  • Seamless digital brand experience

    7.3
    5.2
  • Position: 45

  • Listed: Top Track

  • Average score: 6.38

  • Sector: Professional Services

  • Website:arup.com