Aggreko

Aggreko is a supplier of temporary power generation equipment and temperature control equipment. With a score of 6.36, it comes in at number 46.

The brand scores highest for its standout visual style. The combination of the colour palette, graphic elements and photography distinguish it from other companies within the support services sector. The purpose, ‘We believe in the positive impact of power and design systems that transform the lives and livelihoods of individuals, organisations and communities across the globe’, speaks to several stakeholder groups and addresses why Aggreko exists beyond profit. The digital brand experience is also one of Aggreko’s strengths. It has a simple interface with responsive layouts and easy navigation as well as an interactive storytelling experience brought to life through film. We see two key areas of opportunity for the brand. The first concerns developing an overarching sustainability strategy that demonstrates its long-term commitment to issues across the ESG agenda. Aggreko’s current sustainability activities focus solely on environmental issues. Aggreko could also better tailor its propositions across stakeholders. Both the customer and employee propositions feel generic and do not expand on what Aggreko uniquely offers versus the competition.