Halma

Halma is a global group of life-saving technology companies that makes products for hazard detection and life protection. Scoring 7.55, it comes in at number 20.

Halma receives a score of 8 across several criteria, including overarching brand idea, narrative, purpose, personality and brand consistency. Halma’s values, also known as ‘Halma cultural genes’, are one of the more distinctive value sets in the top 50. They are action-orientated and provide in-depth insight into Halma’s culture and ways of working. The brand still needs to further develop its visual style as there is a lack of consistent application across different channels and touchpoints. The aspirational purpose sitting at the heart of the business strategy feels somewhat hollow without any obvious supporting ESG strategy. To the outside world, there is no overarching sustainability strategy, no clear targets, and no real sense of how Halma is going to deliver against its purpose.