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Halma

Halma

Halma is a global group of life-saving technology companies that makes products for hazard detection and life protection. Scoring 7.55, it comes in at number 20.

Halma receives a score of 8 across several criteria, including overarching brand idea, narrative, purpose, personality and brand consistency. Halma’s values, also known as ‘Halma cultural genes’, are one of the more distinctive value sets in the top 50. They are action-orientated and provide in-depth insight into Halma’s culture and ways of working. The brand still needs to further develop its visual style as there is a lack of consistent application across different channels and touchpoints. The aspirational purpose sitting at the heart of the business strategy feels somewhat hollow without any obvious supporting ESG strategy. To the outside world, there is no overarching sustainability strategy, no clear targets, and no real sense of how Halma is going to deliver against its purpose.

Strengths

  • Single-minded, overarching brand idea

  • Coherent brand narrative across business units

  • Clear and compelling purpose

  • Authentic and ownable values

  • Distinct and engaging personality

  • Consistent use of brand identity

Opportunities

  • Clear ESG strategy driven by purpose

  • Standout visual style

Halma vs sector average, across 10 criteria

  • Halma
  • Sector average
  • Single-minded, overarching brand idea

    8.0
    2.9
  • Coherent brand narrative across business units

    8.0
    3.2
  • Clear and compelling purpose

    8.0
    4.2
  • Clear ESG strategy driven by purpose

    4.5
    5.5
  • Authentic and ownable values

    10.0
    4.0
  • Distinct and engaging personality

    8.0
    3.9
  • Tailored proposition and messaging for each stakeholder group

    7.0
    5.2
  • Standout visual style

    6.0
    4.5
  • Consistent use of brand identity

    8.0
    5.6
  • Seamless digital brand experience

    8.0
    5.2
  • Position: 20

  • Listed: FTSE 350

  • Average score: 7.55

  • Sector: Engineering & Industrial Manufacturing

  • Website:halma.com