Rigby

Rigby comes in at number 21 with a score of 7.54. It is a parent company of a number of privately owned businesses across EMEA, ranging from technology and aviation to hotels and properties. Rigby is the only conglomerate in the top 50 and the top brand in its sector.

The brand personality is clear, distinctive and brought to life in both the visual and verbal identity across different communications touchpoints. The tailored proposition for different stakeholder groups is one of the strongest in the top 50. Business, investments, people and community each have a unique proposition headline, ‘We share knowledge’, ‘We share expertise’, ‘We share experience’ and ‘We share success’, with supporting detail underneath. We feel there is a clear need for Rigby to further develop its purpose and ESG strategy. The company appears to focus on its vision, ‘To become the most successful wholly-owned family business the UK has ever produced’, but fails to articulate why it exists and the value it creates for wider society. While Rigby conducts a variety of CSR activities and has an established charitable foundation, these activities seem not to be guided by an overarching sustainability strategy. Without a clear strategy, the purpose, ‘Unleashing potential’ feels somewhat hollow and lacks credibility.