Shaftesbury

Shaftesbury is a real estate investment trust that invests exclusively in the liveliest parts of London’s West End. Coming in at number 22, it receives a score of 7.45.

Shaftesbury scores 8 across a number of criteria – purpose, ESG strategy, values, personality and digital experience. The purpose, ‘To curate vibrant and thriving villages in the heart of London’s West End’, is authentic, ownable and specific to the business. More importantly, it sits at the heart of the business model and sustainability strategy, which is grounded with a materiality analysis and alignment to the UN Global Compact and the UN’s SDGs. In the commercial real estate sector, Shaftesbury’s values and personality stand out because they feel ‘softer’ (e.g. ‘human’) and therefore more relatable. The digital experience is notable for its overall usability, ease of navigation, simple interface design and engaging user interactivity.