Hiscox

Hiscox is an international insurance provider. It comes in at number 7 with a score of 8.66.

Hiscox has always distinguished itself from the crowd in the financial services space. Its brand scores highly across most criteria, but where it really shines is in its standout visual style. The bold use of illustration, messaging and colour stands out from the sector. It is memorable and easy to recognise. It also receives perfect scores for personality and consistent use of brand identity – another successful example highlighting how having a clear brand platform can help drive distinct brand expression. We feel there are two key opportunities for Hiscox. While it has a clear ESG framework and many of the activities go beyond a box-ticking exercise, for a large organisation it does not score particularly well in key ESG indices such as CDP (Grade C), FTSE4Good and the Dow Jones Sustainability Index (31/100). Additionally, the propositions are mainly tailored to customers and employees, missing out on other important stakeholder groups.