Mondi

Mondi is a global leader in packaging and paper with around 100 production sites in over 30 countries. It is placed number 6 with a score of 8.71.

The brand idea, ‘Sustainable by design’ using ‘paper where possible, plastic when useful’, is single-minded, ownable and runs through the entire business. The brand is clearly built on strong components which help the business to deliver a consistent visual and verbal identity across audience touchpoints. As expected for a business in the packaging sector, Mondi scores highly in terms of sustainability. It reviews its materiality and contribution to the UN SDGs annually, demonstrating the company’s strong understanding and commitment to the constantly evolving ESG landscape. It has received recognition from a number of external corporate ratings and indices. Similar to other bright B2B brands, Mondi’s values of ‘Performance’, ‘Care’ and ‘Integrity’ are highly generic and do not provide enough guidance for desired employee behaviour.