Informa

Informa is a leading international events, intelligence and scholarly research group. It comes in at number 24 with a score of 7.43.

It has a bold, standout visual style, packed with personality, that is consistently applied across its corporate communications suite. The use of illustration provides genuine distinctiveness in the B2B landscape. It also has ownable and action-orientated values that help drive employee behaviour across four separate divisions.Informa shines bright for its clear leadership and advocacy for ESG. For example, ‘The Fundamentals’, a 12-point checklist, gives all events a way to measure themselves against stakeholders’ minimum expectations in terms of sustainability. This is hugely beneficial for other organisations and shows true commitment to moving the events industry forward.We feel there are two key areas of opportunity for Informa. The first focuses on further developing its overarching brand narrative. The stories that define Informa as an organisation feel somewhat disparate across divisions. The second opportunity lies in creating a more advanced and seamless digital experience that captures the vibrancy and dynamism showcased across the rest of the brand experience.