SEGRO
SEGRO
SEGRO owns, develops and manages warehouse and industrial properties in the UK and Continental Europe. With a score of 7.41, it comes in at number 25.
SEGRO scores highly across four criteria. The brand idea, ‘We create the space that allows extraordinary things to happen’, is highly distinctive in the commercial real estate sector. It is also the clear ‘red thread’ that runs through the brand, connecting all the components together. This guides the visual identity and brand narrative, allowing for consistent execution across varying touchpoints. The sustainability strategy is detailed and robust, demonstrated by its materiality assessment, ‘SMART’ environmental targets and measurement across key ESG indices. Although SEGRO has a strong Employee Value Proposition (EVP), it could better tailor its propositions and messaging for other external stakeholder groups, especially for its customers.
Strengths
Single-minded, overarching brand idea
Coherent brand narrative across business units
Clear ESG strategy driven by purpose
Consistent use of brand identity
Opportunities
Tailored proposition and messaging for each stakeholder group
SEGRO vs sector average, across 10 criteria
- SEGRO
- Sector average
Single-minded, overarching brand idea
8.04.1Coherent brand narrative across business units
8.04.2Clear and compelling purpose
7.54.7Clear ESG strategy driven by purpose
8.07.2Authentic and ownable values
7.04.1Distinct and engaging personality
7.04.4Tailored proposition and messaging for each stakeholder group
6.05.2Standout visual style
7.05.1Consistent use of brand identity
8.06.3Seamless digital brand experience
7.65.9