How bright is your brand? Get in touch

For further insights and sector deep dives, please complete the form to download the full report

© 2021 Luminous. All rights reserved.

SEGRO

SEGRO

SEGRO owns, develops and manages warehouse and industrial properties in the UK and Continental Europe. With a score of 7.41, it comes in at number 25.

SEGRO scores highly across four criteria. The brand idea, ‘We create the space that allows extraordinary things to happen’, is highly distinctive in the commercial real estate sector. It is also the clear ‘red thread’ that runs through the brand, connecting all the components together. This guides the visual identity and brand narrative, allowing for consistent execution across varying touchpoints. The sustainability strategy is detailed and robust, demonstrated by its materiality assessment, ‘SMART’ environmental targets and measurement across key ESG indices. Although SEGRO has a strong Employee Value Proposition (EVP), it could better tailor its propositions and messaging for other external stakeholder groups, especially for its customers.

Strengths

  • Single-minded, overarching brand idea

  • Coherent brand narrative across business units

  • Clear ESG strategy driven by purpose

  • Consistent use of brand identity

Opportunities

  • Tailored proposition and messaging for each stakeholder group

SEGRO vs sector average, across 10 criteria

  • SEGRO
  • Sector average
  • Single-minded, overarching brand idea

    8.0
    4.1
  • Coherent brand narrative across business units

    8.0
    4.2
  • Clear and compelling purpose

    7.5
    4.7
  • Clear ESG strategy driven by purpose

    8.0
    7.2
  • Authentic and ownable values

    7.0
    4.1
  • Distinct and engaging personality

    7.0
    4.4
  • Tailored proposition and messaging for each stakeholder group

    6.0
    5.2
  • Standout visual style

    7.0
    5.1
  • Consistent use of brand identity

    8.0
    6.3
  • Seamless digital brand experience

    7.6
    5.9
  • Position: 25

  • Listed: FTSE 350

  • Average score: 7.41

  • Sector: Commercial Real Estate

  • Website:segro.com