St. Modwen

St. Modwen is a property investment and development business specialising in the regeneration and remediation of brownfield land and urban environments. It receives a score of 6.72, coming in at number 39.

It shines brightest for its consistent brand identity execution across communications touchpoints, which helps to build brand awareness and recognition with external audiences. There are several areas where St. Modwen could improve its brand. Currently, the visual identity feels incomplete. The people photography and colourway are unusual for the commercial real estate sector, but there is a lack of key assets such as icons and illustration. Without a solid brand idea, St. Modwen does not have a coherent brand narrative and defaults to generic phrases such as ‘A different kind of property partner’, ‘Changing places’ and ‘Regeneration specialist’.