Grant Thornton

As the seventh largest accounting network in the world, Grant Thornton provides services in advisory, assurance, audit, tax and consultancy. With a score of 6.81, it comes in at number 38.

The brand scores highly across several criteria, including core brand idea, purpose, visual style and consistent use of brand identity, but shines brightest for its brand narrative. The story of the organisation is coherent across different communications touchpoints, detailing where it comes from, why it exists, and where it’s going. The most significant opportunity for Grant Thornton lies in developing its ESG strategy. Currently, the company describes its actions to integrate the Ten Principles of the United Nations Global Compact (UNGC) into its business strategy, culture and daily operations. However, there is a clear need for an overarching ESG reporting plan to demonstrate the group’s intent for the future and how Grant Thornton assesses its impact on the natural world.