Tate & Lyle
Tate & Lyle
Tate & Lyle plc is a global supplier of food and beverage ingredients to industrial markets. It receives the same score as ISG, 6.93, coming in at number 35.
The brand stands out for its commitment to sustainability. The three sustainability pillars, ‘Supporting healthy living’, ‘Building thriving communities’ and ‘Caring for our planet’, are deeply embedded into operations which help the company to deliver against its overarching purpose. It also shines bright for its tailored propositions, specifically for its Employee Value Proposition (EVP), which is inspiring and offers insight into company culture and what it uniquely offers as an employer. The three key areas of opportunity for Tate & Lyle are the brand narrative, values and visual style. While the story is inspiring and does give an essence of who Tate & Lyle is as a company, it is isolated in the ‘About us’ section of the website. The values ‘Safety’, ‘Integrity’ and ‘Respect’ are generic hygiene factors. The visual style also fails to capture both the brand idea of ‘Making food extraordinary’ and the purpose ‘Improving lives for generations’.
Strengths
Clear ESG strategy driven by purpose
Tailored proposition and messaging for each stakeholder group
Opportunities
Coherent brand narrative across business units
Authentic and ownable values
Standout visual style
Tate & Lyle vs sector average, across 10 criteria
- Tate & Lyle
- Sector average
Single-minded, overarching brand idea
7.02.4Coherent brand narrative across business units
6.02.1Clear and compelling purpose
7.03.1Clear ESG strategy driven by purpose
8.06.2Authentic and ownable values
6.02.7Distinct and engaging personality
7.02.0Tailored proposition and messaging for each stakeholder group
8.04.0Standout visual style
6.03.9Consistent use of brand identity
7.04.7Seamless digital brand experience
7.34.4