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Tate & Lyle

Tate & Lyle

Tate & Lyle plc is a global supplier of food and beverage ingredients to industrial markets. It receives the same score as ISG, 6.93, coming in at number 35.

The brand stands out for its commitment to sustainability. The three sustainability pillars, ‘Supporting healthy living’, ‘Building thriving communities’ and ‘Caring for our planet’, are deeply embedded into operations which help the company to deliver against its overarching purpose. It also shines bright for its tailored propositions, specifically for its Employee Value Proposition (EVP), which is inspiring and offers insight into company culture and what it uniquely offers as an employer. The three key areas of opportunity for Tate & Lyle are the brand narrative, values and visual style. While the story is inspiring and does give an essence of who Tate & Lyle is as a company, it is isolated in the ‘About us’ section of the website. The values ‘Safety’, ‘Integrity’ and ‘Respect’ are generic hygiene factors. The visual style also fails to capture both the brand idea of ‘Making food extraordinary’ and the purpose ‘Improving lives for generations’.

Strengths

  • Clear ESG strategy driven by purpose

  • Tailored proposition and messaging for each stakeholder group

Opportunities

  • Coherent brand narrative across business units

  • Authentic and ownable values

  • Standout visual style

Tate & Lyle vs sector average, across 10 criteria

  • Tate & Lyle
  • Sector average
  • Single-minded, overarching brand idea

    7.0
    2.4
  • Coherent brand narrative across business units

    6.0
    2.1
  • Clear and compelling purpose

    7.0
    3.1
  • Clear ESG strategy driven by purpose

    8.0
    6.2
  • Authentic and ownable values

    6.0
    2.7
  • Distinct and engaging personality

    7.0
    2.0
  • Tailored proposition and messaging for each stakeholder group

    8.0
    4.0
  • Standout visual style

    6.0
    3.9
  • Consistent use of brand identity

    7.0
    4.7
  • Seamless digital brand experience

    7.3
    4.4
  • Position: 35

  • Listed: FTSE 350

  • Average score: 6.93