Deloitte

Deloitte is recognised as one of ‘The Big Four’, the four largest professional services networks in the world. With a score of 6.91, it comes in at number 36.

Deloitte’s consistent use of its visual identity is notable, but the brand shines brightest for its ESG strategy. The 2020 Global Impact Report, ‘Repair and reshape: Creating a better normal’, is focused on impact stories and KPIs for the ESG agenda. It also includes targets which are aligned to advancing the UN’s SDGs. There are several areas where Deloitte could improve, including further developing its purpose, personality and tailored propositions. Deloitte’s values set (‘Lead the way’, ‘Serve with integrity’, ‘Foster inclusion’, ‘Collaborate for measurable impact’, ‘Shared Values in action’) also feels somewhat generic and lacking in detail.