Willmott Dixon

Willmott Dixon is a privately owned residential development and property support company. It receives the same score as Beazley, 6.30, coming in at number 49.

The brand’s biggest strength by far is its detailed, robust ESG strategy. ‘Now or Never’ has clear start and end dates, SMART targets and aligns to external measurements such as UN SDGs. However, what is unique about sustainability in this company is the way it publicly engages its employees to encourage behaviour change with launch webinars, FAQ spreadsheets and videos of employee stories. We believe there are three key areas of opportunity for the brand. The core idea, ‘Building lives less ordinary’, is unique, but feels more like a tagline as it is not evident in other components like the brand narrative. Without a red thread running through it, the brand narrative lacks consistency and relevance across different parts of the business. While the customer proposition does speak to Willmott Dixon’s unique offer, the Employee Value Proposition (EVP) is generic and could be applied to any other property company.