Workspace

With a score of 8.15, Workspace comes in at number 12. It is a real estate investment trust that lets office, industrial and workshop space to small- and medium-sized enterprises.

Workspace scores consistently highly across all criteria, but shines brightest with its values, personality and ESG strategy. As a challenger brand, Workspace has a more daring attitude, which comes through in its values and personality, both of which are distinctive and memorable. To external and internal audiences, this helps provide insight into its unique working culture. Workspace’s well-defined sustainability framework and ‘SMART’ ESG targets demonstrate how its wider sustainability vision can be taken forward. Overall, Workspace’s brand is well-developed, but it could have made our top 10 if it had a more coherent narrative and stronger visual style. The brand narrative is evident in the corporate website and in its Annual Report, but less so in the customer-facing website. The vibrant visual style featured in the Annual Report could also be better reflected across both sites.