British Land

British Land is property development and investment company, owning a portfolio of £14.8 billion. Just missing out on the top 10 by 0.01 points, it comes in at number 11 with a score of 8.19.

Overall, British Land has a strong and consistent brand, achieving high scores across all criteria but shining the brightest for its brand idea, brand narrative, purpose and consistent use of brand identity. The central brand idea, ‘Places People Prefer’, is a clear red thread across its website and key communications. The ESG strategy is driven by British Land’s overarching purpose and sets the company apart as industry leader, having been one of the first real estate companies to introduce stretching carbon reduction targets and a founding signatory of the Better Buildings Partnership’s Climate Change Commitment. We see two key areas of opportunity for British Land. Establishing clear personality attributes will provide guidance to help refresh its current visual style. Across communications, only standalone documents such as the Sustainability Report include imaginative use of illustration and colour.